The CIO/CTO/CDO Guide to OpenINSIGHTS
TL;DR: The word of the day is confluence. This article summarizes the confluence of your data goals, marketing expectations, and consumer privacy & protection policies. We’ll conclude with how OpenINSIGHTS Customer Analytics & Predictive Insights platform addresses all of these challenges – with no on-going subscription or software fees. Your Data Goals Ownership. It’s your shopper […]
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The Thinking CMO’s Guide to Customer Intelligence
TL;DR: In this article we will explore the role of Customer Intelligence in Lifecycle Marketing and its intersect points with 3 business critical retail outcomes: customer acquisition, share-of-wallet, and retention. We’ll conclude with how OpenINSIGHTS Customer Intelligence platform addresses these opportunities – with no on-going subscription or software fees. Customer Intelligence Primer At the core […]
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My Journey to OpenINSIGHTS
My New Happy Place Three nights ago I was on my back deck and…I was happy. My wife was puzzled. My dog looked worried. You see – happy is odd for me – I’m not really an “enjoy the moment” sort of guy…there is always the next piece of innovation, the next marketing program, the next […]
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