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It implies a lot, because we know a lot. Our customer communities can change day by day. New products are introduced while others go NLA. Everything that makes retail...well...retail is factored into a Cognitive Framework, as it's the only way to make learning continuous.Read More
In traditional learning, models are changed to support changes in the data and feature a manual process that drives costs. In a Cognitive Framework features are crafted from data. Meaning the features are designed to allow the model to factor in changes.Read More
A simple example is churn. Churn to some means across your retail brand, to others it's a store or website event, to others it means within a product lines. To us, it's all of the above. Because of that 'transactional' churn risk starts with product line and describes the customer relationship upwards through the sales channels and further upward to the brand.Read More