Built For Massive Scale Predictive Insights.
Context is the connective tissues between your data and how it describes your customer, products, sales channels, marketing - everything that makes retail...well...retail.
OpenINSIGHTS provides 7 context engine (MDMs) that vividly describe not just your data, but the connections that fuel both both OpenANALYTICS and our industry leading machine learning available through OpenPREDICT.
Specifically engineered to support insights generation, OpenPREDICT includes multiple pre-built models and the infrastructure needed to automate your own data science efforts. OpenPREDICT delivers value twice. First through our quick-win pre-built models. Second, it arms your data science team to produce continuous learning-based products.
All reports are delivered 'data ready,' performance-optimized, and can be delivered through your existing business intelligence platform of choice.
Reports included with every deployment:
Opportunities can be identified and generated automatically or by leveraging our UX. Either way, the Opportunity you identify creates a Smart Theme.
SmarterTHEMES translates campaign themes into content - individualized merchandising, to specific offer recommendations, spend recommendation, unique customer persona, and predictive sales channel.
Syndication is how the audience moves from OpenINSIGHTS to your marketing ecosystem.
From Facebook (CRM/LaL Seeds) to Salesforce (email, iCCCM) to Attentive (mobile) - you make make all of your channels predictive.
Assuming minimal data requirements, your CDP functions as the data source for the OpenINSIGHTS engine.
Open can syndicate our opportunities back to your CDP for utilization.
All the analytics. All of the machine learning. All of the Predictive opportunities.
It's the best of Open shared with your CDP of choice. Arming you with truly next generation marketing program support.