About
OpenINSIGHTS
Customer Opportunities AI
OpenINSIGHTS empowers D2C retailers with AI-driven predictions that unlock personalized opportunities for every customer across every retail season. Our platform identifies high-impact acquisition, retention, and winback strategies, delivering results that drive measurable profitability and ROI. Whether targeting new customers with precision or engaging existing ones with personalized offers, OpenINSIGHTS ensures every interaction contributes to your bottom line. Retailers can achieve predictable, sustainable growth in even the most competitive markets by scaling personalization and optimizing decision-making.
Our Team
Meet Our Team Who
Makes Opportunities Reality
Angel Morales
Founder, CEO
Angel Morales is a seasoned entrepreneur and co-founder of OpenINSIGHTS, bringing over two decades of expertise in retail marketing and technology. With a track record of driving innovation for more than 200 top retail brands, he has pioneered AI-driven solutions that unify multi-channel marketing, optimize customer engagement, and deliver measurable results.
Known for his pragmatic approach, Angel’s work focuses on leveraging machine learning to enhance profitability, predict customer behavior, and create seamless, data-driven strategies that transform retail operations.
Known for his pragmatic approach, Angel’s work focuses on leveraging machine learning to enhance profitability, predict customer behavior, and create seamless, data-driven strategies that transform retail operations.
Jake Williams
Chief Customer Officer
Jake Williams, Chief Customer Officer at OpenINSIGHTS, has over 20 years of experience in retail and data-driven marketing, consulting with top 100 retail brands and specializing in customer lifecycle strategies. At OpenINSIGHTS, he drives measurable growth through AI-powered solutions tailored to enterprise retail challenges.
Previously, Jake held leadership roles at Nogin and SmarterHQ, where he transformed customer engagement with innovative digital marketing and automation strategies. His deep retail expertise and tech-forward approach make him a trusted leader in predictive analytics and marketing automation.
Previously, Jake held leadership roles at Nogin and SmarterHQ, where he transformed customer engagement with innovative digital marketing and automation strategies. His deep retail expertise and tech-forward approach make him a trusted leader in predictive analytics and marketing automation.
