Customer Opportunity AI

OpenINSIGHTS’ Opportunity AI agents uncover high-impact massive scale opportunities for every customer, across every sales channel, within your full product catalog, and every retail season.

We transform retail by predicting every possible customer journey using cutting-edge AI. Our platform deeply understands individual preferences, behaviors, and affinities across categories and product lines. From acquisition to churn prevention and winback, OpenINSIGHTS empowers retailers to create proactive, hyper-personalized strategies that drive meaningful engagement, loyalty, and revenue.

Customer Opportunity AI for Retail and D2C

OpenINSIGHTS

Customer Opportunity AI

OpenINSIGHTS’ Opportunity AI agents uncover high-impact massive scale opportunities for every customer, across every sales channel, within your full product catalog, and every retail season.

We transform retail by predicting every possible customer journey using cutting-edge AI. Our platform deeply understands individual preferences, behaviors, and affinities across categories and product lines. From acquisition to churn prevention and winback, OpenINSIGHTS empowers retailers to create proactive, hyper-personalized strategies that drive meaningful engagement, loyalty, and revenue.

Customer Opportunity AI for Retail and D2C

Authorized Partners

Google Cloud Snowflake

OpenINSIGHTS’ Opportunity AI agents uncover high-impact massive scale opportunities for every customer, across every sales channel, within your full product catalog, and every retail season.

Customer Opportunity AI for Retail and D2C

Authorized Partners

Google Cloud Snowflake

We transform retail by predicting every possible customer journey using cutting-edge AI. Our platform deeply understands individual preferences, behaviors, and affinities across categories and product lines. From acquisition to churn prevention and winback, OpenINSIGHTS empowers retailers to create proactive, hyper-personalized strategies that drive meaningful engagement, loyalty, and revenue.

In under 120 days

AI Agents:
Solving Retail’s
Toughest Challenges

Customer Lifecycle Agent
Opportunity Marketing Agent
Seasonal Lifecycle Agent
Sales Performance & Response Agent
Forecast to Plan Agent *
* New for 2025
OpenINSIGHTS’ AI Agents are purpose-built to tackle retail’s toughest challenges, transforming data into actionable customer opportunities that drive measurable growth. From acquiring high-value customers to expanding cross-category sales and mitigating churn, these agents outperform both in-house and vendor-tested models. Explore the proven results below and see how we’re reshaping the future of customer engagement.
Acquire:Customer who spend more per transaction, transact more often, across all sales channels.

2.5x

ROAS Increase

over top vendors Affinity Audiences lookalike acquisition
Churn Risk:That understands who the customer is, how they shop, what they buy and their future value.

2x

Customer Reactivation

rate traditional modeled churn risk programs
Winback:That are AI-led deep database reactivation that are product led & profit focused.

13x

Customer Contribution

over traditional audience selection for deep database reactivation
Repurchase:From consumables to occasion-based continuity, keep them repurchasing the lines they love.

2.2x

Increase In

categorical based customer repurchasing
Expand:Your customers into new-to-them categories more frequently & with greater take rates.

12x

Increase in Take Rate

for new-to-season expansion
Acquire:Seasonal customer who will spend within and beyond current season.

12x

ROAS Increase

in new-to-season customer acquisition (3.7x increase in post-season purchasing)
Expand:More customers into more seasons to build higher value customers while managing churn.

9x

Seasonal Expansion

new-to-season take rate over traditional modeled audience selection
Churn & Winback:Manage seasonal churn by recognizing & responding to predicted seasonal engagement.

18x

Seasonal Reactivation

over top brand’s legacy audience selection
Sales Performance:Immediately respond to sales performance by sales channel and/or category / brand / line.

92%

Margin Preservation

in deep seasons excess inventory clearance (while supporting strategic acquisition)

OpenINSIGHTS
Full Stack “Bolt On Brain” for Enterprise Retail

Our AI-as-a-Service solution seamlessly integrates into your cloud environment to unlock the full potential of your customer data. Adapting to your brand, customers, and product lifecycle, we empower your teams to take action on predictions and insights at scale, transforming raw data into measurable growth opportunities.

Deploy

Single Customer View

Customer
Infrastructure

The customer foundation. Full scale and GDPR compliant.

Enhanced Single Customer View & Appended Data

A better, built-for-retail single customer view enhanced with third-party customer data appends.

Enrich

Retail DNA

Customer Context Engines
(MDMs)

Identity graphs, global product taxonomies, +5 MDMs that create the context that describes your data.

Customer
Analytics
Graph

The at scale analytical true of your customer built for AI/ML.

Monetize

AI Opportunity Suite

AI Opportunities

AI Opportunity Agents identifying business and customer opportunities.

AI Audience

Acting on AI Opportunities to build the best audiences possible – individualized to the opportunity.

OpenAUDIENCE

Our Universal Audience model seamlessly extends into existing workflows and to partners.

Deployed in your cloud (or ours)

Deploy in your cloud for cross-organization AI Transformation or a quick start as SaaS (and bring it in-house when you are ready) – the choice is yours.

Frequently Asked
Questions

Our AI has transformed our clients’ marketing efforts…

Retail

Why Retail Only?

The needs of enterprise retail are unique, the data, the optimization, the AI/ML training, the use cases that drive the profits – specialization matters.

Examples of “Retail Specialization?

While too numerous to list, some highlights include payment token enhanced identity, loyalty program support, branded credit, and 3rd party appends (included for all clients).

Are we a fit for OpenINSIGHTS?

Our clients typically:

  • Are at least a $150M brand
  • Have named customers
  • Mixed sales channels
  • Must be ready for change

Marketing

Is there another platform to learn?

No, we deploy seamlessly into your data and marketing environments. You keep doing what you do, and we will add the AI.

Already have a CDP?

That’s fantastic, our bolt-on and enhance capability works with most top tier CDPs to address the infamous now what challenge.

Can this be our CDP?

Yes, our schema provides a full identity graph with our predictions appended to your data.

How do I activate audiences?

Open integration into your existing marketing cloud / orchestration / activation solution (or you can use ours).

Technology

Can this run in our cloud?

Yes, our virtual appliance is a fully managed solution designed to run in your cloud or ours.

Already have a data lake?

Yes. We’ve deployed against Netezza, Cloudera, Snowflake, GCP, and others.

Can this be our data lake?

Yes. Many brands view us as their customer data lake. Anything that touches the customer can participate in OpenINSIGHTS customer data lake.

Are you ready for our Infosec?

We work with multiple publicly traded and large private brands… we are ready. Your data is secured, never exposed, and fully indemnified.

Proofcamp

How much does Proofcamp cost?

Proofcamp for most brands is a free experience, funded by Google and OpenINSIGHTS.

Seriously, live in 120 days?

OpenINSIGHTS is technology, a self-adapting virtual appliance. It makes for a fast deployment.

What AI programs can we deploy?

Program selection is part of Proofcamp scoping, but the fastest proof of value is usually in paid media.

What is the Proofcamp Experience?

Amazing. We offer hands on courseware for your executive, technology, data, and marketing teams.

Articles from our Experts

  • The Retail Galaxy

    The Retail Galaxy: Mapping Your Customer Universe

    Bill Karr/
    January 16, 2025
  • Disruptor or Distrupted

    Disruptor or Disrupted

    Angel Morales/
    January 31, 2025
  • Bad Seeds Grow Bad Customers

    Bad Seeds Grow Bad Customers

    Angel Morales/
    February 3, 2025
  • Top 5 Reasons You Don't Want a CDP

    Top 5 Signs You Don’t Want A CDP

    Angel Morales/
    January 31, 2025
  • Your AI Journey is Storytelling

    Your AI Journey is Storytelling

    Angel Morales/
    January 31, 2025
  • Proofcamp: Demystifying Disruption

    Proofcamp: Demystifying Disruption

    Jake Williams/
    January 31, 2025