The Retail Galaxy: Mapping Your Customer Universe
Imagine your retail data as a vast galaxy of information, where every customer interaction, product purchase, and store visit exists in a dynamic celestial dance. We’ve created a revolutionary way to map these relationships, revealing the hidden patterns that drive your business forward. At the heart of this system lies the retail core – similar […]
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Disruptor or Disrupted
By 2029, IHL has reported that retail brands will realize $4.9 trillion in direct sales impact driven through the adoption of AI*. The bulk of those dollars won’t be magically created in the economy- they will be moved from one retail brand to another. This sets the stage for massive change/opportunity within retail markets…your markets. […]
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Top 5 Signs You Dont Want A CDP
Fair and gentle retail nation – I have one phrase for you “build verses buy.” These three words tell the entire story of the birth of the CDP market…a lurid tale of vendors and industry analysts foregoing the treatment of the disease to monetize the symptoms. A small collection of meaningful technical barriersprevented retail from […]
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Proofcamp: Demystifying Disruption
Proofcamp: Demystifying Disruption Retail Nation – Last week we teased the OpenINSIGHTS Proofcamp. It’s the opportunity for retail and DTC executives to experience massive scale customer predictions, delivered through our Open Cognitive Framework (new ML), powered by Google Cloud, and hosted within your own GCP environment. OpenINSIGHTS PROOFCAMP It’s your data, your customers, your predictions […]
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OpenINSIGHTS Proofcamp
OpenINSIGHTS PROOFCAMP TL;DR YES, We’ll prove it… With your data. If that’s enough info, then click here to see your future OpenINSIGHTS PROOFCAMP. PROVING EXTRAORDINARY CLAIMS Real innovation. Sometimes it actually does happen. Sometimes it’s not small steps but giant leaps. Sometimes it’s not fitting into analysts’ magic quadrants – but creating new ones. Real […]
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Welcome to the Era of Insights
Retail Nation. Your world is about to change. You are going to move closer to your customers than you ever thought possible. You will be able to connect to them as individuals harmonizing customer experience to the value you require from each of them. The Era of Insights increases the quality of customers you acquire, […]
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Predicted to Purchase Product: Propensity v2
We talk to a lot of retailers. We mean…a lot. They all have some form of product propensity. Some of them as basic historic models, other have some genuine predictive analytics and a fewer of them still are ML driven. It’s not the methodology in need of the upgrade, it’s the use case Funny thing […]
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Retail Reality: The Era of COVID-19
A heartfelt forward We all had plans. We were marching forward with our infrastructure projects, we were “journey mapping” our way towards marketing goodness. We were modeling the connections between customers, planned inventory, and our upcoming seasons. Hard to believe that was just a few short weeks ago. Like the iceberg to our Titanic – […]
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My Journey to OpenINSIGHTS
My New Happy Place Three nights ago I was on my back deck and…I was happy. My wife was puzzled. My dog looked worried. You see – happy is odd for me – I’m not really an “enjoy the moment” sort of guy…there is always the next piece of innovation, the next marketing program, the next […]
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