Built For Massive Scale Predictive Insights.
It’s The 'Sum' Of All Parts
The Only Path To Predictions.
OpenCORE
Part CDP. Part Data Lake. 100% Retail. Contains 7 MDMs and deployed into your cloud.
OpenPREDICT
Future predictions for every customer, every product line, every product category, every sales channel.
OpenANALYTICS
Past, present and future analytical views from sales operations, to merchandising, to predictive customer opportunities.
OpenAUDIENCE
Use case driven audience discovery supporting optimizing sell-through in every store, in every product line.
Observe
OpenCORE
It's not a dumping ground - it's an advanced data engine hosting 5 to 7 years of transactional data, supporting your real-time digital data, providing operationalized data appends, and creating context through advanced analytics.
Connection Through Context
Context is the connective tissues between your data and how it describes your customer, products, sales channels, marketing - everything that makes retail...well...retail.
OpenINSIGHTS provides 7 context engine (MDMs) that vividly describe not just your data, but the connections that fuel both both OpenANALYTICS and our industry leading machine learning available through OpenPREDICT.
Getting It Right
- Identity: Supports resolution of all vendor keys
- Transaction lifecycle: Supports returns with settlement
- Stores: Supports stores including format and status
- Products: Supports and manages a Global Product Taxonomy
- Catalogs: Supports NLA products and seasonal catalog variance
- Personas: Embedded and integrated 3rd party appends
Interpret
OpenPREDICT
The future of predictions is for every customer, every product line, every product category, every sales channel. Supporting active/future seasons and your fiscal windows. It’s massive predictions at massive scale, powered by OpenCORE.
Continuous, Adaptive Machine Learning
Specifically engineered to support insights generation, OpenPREDICT includes multiple pre-built models and the infrastructure needed to automate your own data science efforts. OpenPREDICT delivers value twice. First through our quick-win pre-built models. Second, it arms your data science team to produce continuous learning-based products.
Getting It Right
- Cohort Aware Learning
- Self Adaptation Fueled By OpenCORE
- Advanced Seasonal and Catalog Lifecycle Awareness
- Advanced ML Feature Identification, Selection, Reduction
- Predicts Every Customer In Every Product Line, Category, Catalog
- Predicts Every Customer In Every Sales Channel
Understand
OpenANALYTICS
Putting the Business into Business Intelligence, creating a view of yesterday, today, and the future. From daily sales operations, to merchandising, to predictive customer opportunities, to modeled marketing attribution.
Enterprise Analytics
Visualization That Leads To Understanding
All reports are delivered 'data ready,' performance-optimized, and can be delivered through your existing business intelligence platform of choice.
Reports included with every deployment:
ENTERPRISE SALES PERFORMANCE%
DTC SALES OPERATIONS EXPLORER%
DTC PREDICTIVE OPPORTUNITIES EXPLORER%
MERCHANDISING PERFORMANCE EXPLORER%
MARKETING ATTRIBUTION (MODELED)%
MARKETING ATTRIBUTION (LAST CLICK)%
MARKETING PERFORMANCE (TEST/CONTROL)%
Mobilize
OpenAUDIENCE
01
OPP IDENT
Opportunities can be identified and generated automatically or by leveraging our UX. Either way, the Opportunity you identify creates a Smart Theme.
02
APPLY SMARTHEMES
SmarterTHEMES translates campaign themes into content - individualized merchandising, to specific offer recommendations, spend recommendation, unique customer persona, and predictive sales channel.
03
SYNDICATION
Syndication is how the audience moves from OpenINSIGHTS to your marketing ecosystem.
From Facebook (CRM/LaL Seeds) to Salesforce (email, iCCCM) to Attentive (mobile) - you make make all of your channels predictive.
Extend
CDP Accelerator
Turn your CDP into a Predictive CDP
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A Data Source
Assuming minimal data requirements, your CDP functions as the data source for the OpenINSIGHTS engine.
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An Insights Destination
Open can syndicate our opportunities back to your CDP for utilization.
Accelerate your path to Predictive insights
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All The Insights
All the analytics. All of the machine learning. All of the Predictive opportunities.
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Best Of Both
It's the best of Open shared with your CDP of choice. Arming you with truly next generation marketing program support.
