OpenCORE

Part CDP. Part Data Lake. 100% Retail. Contains 7 MDMs and deployed into your cloud.

OpenPREDICT

Future predictions for every customer, every product line, every product category, every sales channel.

OpenANALYTICS

Past, present and future analytical views from sales operations, to merchandising, to predictive customer opportunities.

OpenAUDIENCE

Use case driven audience discovery supporting optimizing sell-through in every store, in every product line.

Connection Through Context

Context is the connective tissues between your data and how it describes your customer, products, sales channels, marketing - everything that makes retail...well...retail.

OpenINSIGHTS provides 7 context engine (MDMs) that vividly describe not just your data, but the connections that fuel both both OpenANALYTICS and our industry leading machine learning available through OpenPREDICT.

Getting It Right

  • Identity: Supports resolution of all vendor keys
  • Transaction lifecycle: Supports returns with settlement
  • Stores: Supports stores including format and status
  • Products: Supports and manages a Global Product Taxonomy
  • Catalogs: Supports NLA products and seasonal catalog variance
  • Personas: Embedded and integrated 3rd party appends
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Continuous, Adaptive Machine Learning

Specifically engineered to support insights generation, OpenPREDICT includes multiple pre-built models and the infrastructure needed to automate your own data science efforts. OpenPREDICT delivers value twice. First through our quick-win pre-built models. Second, it arms your data science team to produce continuous learning-based products.

Getting It Right

  • Cohort Aware Learning
  • Self Adaptation Fueled By OpenCORE
  • Advanced Seasonal and Catalog Lifecycle Awareness
  • Advanced ML Feature Identification, Selection, Reduction
  • Predicts Every Customer In Every Product Line, Category, Catalog
  • Predicts Every Customer In Every Sales Channel

Enterprise Analytics

Visualization That Leads To Understanding

All reports are delivered 'data ready,' performance-optimized, and can be delivered through your existing business intelligence platform of choice.
Reports included with every deployment:

ENTERPRISE SALES PERFORMANCE%
DTC SALES OPERATIONS EXPLORER%
DTC PREDICTIVE OPPORTUNITIES EXPLORER%
MERCHANDISING PERFORMANCE EXPLORER%
MARKETING ATTRIBUTION (MODELED)%
MARKETING ATTRIBUTION (LAST CLICK)%
MARKETING PERFORMANCE (TEST/CONTROL)%
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Mobilize

OpenAUDIENCE

01

OPP IDENT

Opportunities can be identified and generated automatically or by leveraging our UX. Either way, the Opportunity you identify creates a Smart Theme.

02

APPLY SMARTHEMES

SmarterTHEMES translates campaign themes into content - individualized merchandising, to specific offer recommendations, spend recommendation, unique customer persona, and predictive sales channel.

03

SYNDICATION

Syndication is how the audience moves from OpenINSIGHTS to your marketing ecosystem.
From Facebook (CRM/LaL Seeds) to Salesforce (email, iCCCM) to Attentive (mobile) - you make make all of your channels predictive.

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Turn your CDP into a Predictive CDP

  • A Data Source

    Assuming minimal data requirements, your CDP functions as the data source for the OpenINSIGHTS engine.

  • An Insights Destination

    Open can syndicate our opportunities back to your CDP for utilization.

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Accelerate your path to Predictive insights

  • All The Insights

    All the analytics. All of the machine learning. All of the Predictive opportunities.

  • Best Of Both

    It's the best of Open shared with your CDP of choice. Arming you with truly next generation marketing program support.

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